Suchergebnisse

Introduction: The Communicative Landscape -- The Production Formats of Linguistic Landscapes -- Animators: Four Different Types -- Epigraphs and the Emotional Labour of Linguistic Landscapes -- Graffiti and the Ratification of Animators -- Social Movements -- The Intelligent Landscape -- Conclusion: The Rise of the Animators.

"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature"--

Acknowledgments -- 1. Introduction -- 2. On boundary marking -- 3. Language and ethnic minority rights -- 4. Beyond ethnic minorities -- 5. Ethnic diversity and nationalism -- 6. Migration and global mobility -- 7. Language education and communication in the workplace -- 8. Language, justice, and the deliberative democratic way -- 9. Culture without rights? -- Bibliography -- Index

Abstract
The notion of agency is typically understood as stemming from the goals and desires of human actors. This is an assumption that has been taken on board in the study of language in society as well. In this article, I point out the problems with this assumption as well as another: the tendency to downplay if not dismiss the roles of non-human entities. I argue that these points about agency carry serious implications for the study of language in society. It is undeniable that various technological advancements ranging from relatively simple computer programs to highly developed artificial intelligence (AI) are increasingly involved in our use of language for communication. These are cases where the human element is increasingly distant from the use of language for communicative purposes. They pose conceptual challenges for the study of language in society and require a willingness to rethink the nature of agency.

This paper highlights the dynamic nature of the relationship between government and society, drawing on as a case study the changing relationship between the Singapore government and the citizenry. I discuss the conditions under which the People's Action Party is under pressure to change its style of government,. Following on from this discussion, I make two key points. One, concepts such as habitus and act (Isin 2008) have been employed to elucidate the nature of citizenship. But they are also relevant to our understanding of government.
Two, the distinction between act and habitus, at least as articulated by Isin (2008), confuses two ontologically distinct entitiies: a disposition to act, and the action itself. I suggest that this confusion arises in part from Isin's failure to examine carefully the communicative modes of engagement between the government and the citizenry.

This article investigates the role of metaphor in the production and reproduction of language ideologies. It does this by focusing on official discourses concerning the language policy of Singapore, where recurrent appeal is made to the conduit metaphor (Reddy 1993) in articulating various claims and beliefs about language and its relation to questions of identity and values.The analytic framework adopted here treats language ideologies in terms of three semiotic processes: iconization, recursion, and erasure (Gal and Irvine 1995). By tracking a single metaphor through a variety of discourses, the article illustrates how these semiotic processes come together when metaphor is used in the service of ideology. The article also suggests the introduction of a fourth semiotic process, performativity, which draws attention to the various lexical realizations of the conduit metaphor.

This article investigates the role of metaphor in the production & reproduction of language ideologies. It does this by focusing on official discourses concerning the language policy of Singapore, where recurrent appeal is made to the conduit metaphor (Reddy, 1993) in articulating various claims & beliefs about language & its relation to questions of identity & values. The analytic framework adopted here treats language ideologies in terms of three semiotic processes: iconization, recursion, & erasure (Gal & Irvine, 1995). By tracking a single metaphor through a variety of discourses, the article illustrates how these semiotic processes come together when metaphor is used in the service of ideology. The article also suggests the introduction of a fourth semiotic process, performativity, which draws attention to the various lexical realizations of the conduit metaphor. 29 References. Adapted from the source document.

The Korean wave as a sociolinguistic phenomenon -- Soft power beyond the state -- The soft power of hallyu : the state and the creative industries -- K-pop : product and process -- K-dramas : serialising Korean culture -- K-films : Korean culture as movie spectacle -- Beyond the three Ks : consuming Korea -- Towards a better understanding of soft power.

Samosir and Wee examine how the immensely popular Korean Wave (""K-wave"") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music (""K-pop""), serialised dramas (""K-dramas"") and films (""K-films""). Given the South Korean government's involvement in providing funding and publicity, the Korean Wave raises interesting sociolinguistic questions about the relationship between artistry and citizenship, the use of social media in facilitating the consumption of cultural products, and, ultimately, the nature of soft power itself.

Studies of soft power have tended to come from the field of international relations. This book shows that sociolinguistics actually has a number of tools in its conceptual arsenal – such as indexicality, stance taking, affect, and styling – that can shed light on the Korean Wave as a form of soft power. As the first book-length sociolinguistic analysis of the Korean Wave and soft power, this book demonstrates how K-pop, K-dramas, and K-films have been able to encourage in consumers an anthropological stance towards all things Korean.

This volume will be of particular interest to students and scholars in sociolinguistics, political science, cultural studies, and Korean studies.

'Consumption, Cities and States' examines the fascinating intersection of consumption, citizenship and the state in a cross-section of global cities in Asia and the West. It focuses on a number of theoretical and empirical analyses: developing and amplifying the intersection of consumption, citizenship and the state in late modernity in relation to a range of cities; examining the concept of the global city as an 'aspirational' category for cities in Asia and the West; and considering case studies which highlight the intersection of consumption and the state. As Ann Brooks and Lionel Wee demonstrate, the interface between citizen status and consumer activity proves a crucial point of analysis in the light of the neoliberal assertion that individuals and institutions perform at their best within a free market economy.

In this article, we identify two models of consumer culture: the more familiar appeasement model where the "customer is king," as well as a less established and recently emergent achievement model where the consumer's efforts in consummating the act of consumption are lauded and celebrated. This raises the question of how the two models might be related to each other. Here we argue that the spread of neoliberal ideology, where the neoliberal subject is constituted as one who prides herself or himself on demonstrating entrepreneurial qualities, who thrives under competitive conditions, and who is comfortable displaying these qualities in the context of public scrutiny, has led to the cultivation of the enterprising consumer. We also show how the technologies of government employed in the cultural production of the enterprising consumer differ, and necessarily so, from those employed in the case of the enterprising producer.

Reflexivity as a concept has produced theoretical debates which have explored the relationship of social actors to agency and identity. Less attention has been paid to reflexivity as a commodity, that is, to the forms of reflexivity that different actors display and to the appropriateness of these forms. Actors who display appropriate forms of reflexivity are likely to be treated differently from actors who do not display such forms, thus resulting in a differential distribution of agency. It is increasingly apparent that reflexivity is a desired commodity which is not available to everyone. In other words, reflexivity as commodity implicates reflexivity as cultural capital. This article explores these issues through an analysis of personal branding and considers how reflexivity and personal branding are in fact emergent from cultural production.

It has been claimed that the conditions of modernity create the opportunities as well as the need for social actors to take greater responsibility for their own identities. Feminist theorists have responded to such `celebratory' views of identity transformation with caution, emphasizing instead the situated nature of critical reflexivity and arguing that the opportunities for transformations in gender identity are far more limited than has been suggested by modernization theorists. In this article, the authors address this issue of the transformative potential of critical reflexivity by drawing upon Frankfurt's (1988) notion of second-order desires and Bonham's (1999) re-working of this in relation to Bourdieu's social theory. Illustrating the argument with data drawn from three case studies from Singapore, the authors show that where second-order desires result from deliberations and public debates — whether these are habituated or institutionalized, or not — transformations in conceptions of gender can and do emerge.

This original piece of research considers the ways in which modernity challenges and informs the language policies of various Southeast Asians nations. It combines theoretical arguments from policy studies, language policy and political theory, with quantitative figures where necessary. Succinctly and clearly written, this volume fills the research gap on the topic while bringing up to date the various political, social, and policy developments.